Common marketing applications are presenting products in real time over the Internet, engaging industry leaders and influencers, and gathering feedback and reviews in a virtual focus group-style setting.
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The same polling technology SpeakOut . com has used with political ads could be employed to create virtual focus groups for everything from Hollywood movies to toothpaste commercials, King said.
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The agency is also going to give employees who are not a part of that focus group process an intranet virtual focus group where they can express their views and their concerns.
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